Writer's Life: Marketing

I have been taking the Writing Mastery course that is run by Bethany Atazadeh. I have been most afraid of marketing in the entire Self-Publishing process. I have to admit that some aspects still make me feel a little uneasy as it is not my forte.
However, this course has really helped me in feeling more comfortable and confident in the marketing space. I have a plan in place for moving forward and feel like this course and some other information from indie authors have been a life savor!
For those of you who are in self-publishing... what are your feelings about marketing?
With Love,
CC